Reliance will introduce this popular international snack to the Indian market.

RCPL will launch Allen’s Bugles in Kerala and gradually roll it out across India (Representative)

New Delhi:

Reliance Retail has partnered with General Mills, a leading US multinational manufacturer of branded processed consumer foods, to enter the fast-growing snacks segment in line with its ambitions in the FMCG segment.

Its FMCG arm Reliance Consumer Products Limited (RCPL) on Friday announced its entry into the western snacks category with the launch of Allen’s Biggles in the Indian market.

“For the first time ever, diners in India can enjoy Bugles, the international corn chips snack brand with over 50 years of heritage, owned by General Mills and with major global presence including UK, US and Middle East. Available in markets.” A joint statement.

Under the Alan’s Bugles brand, RCPL will offer a premium snacking experience, available in flavors like original (salted), tomato and cheese at pocket-friendly price points starting at Rs.

RCPL will launch Allen’s Bugles in Kerala and gradually roll it out across India.

“The launch of Allen’s snacks range starting with Bugles is another step towards expanding our footprint in the FMCG market,” RCPL spokesperson said.

“With the launch of Alan’s, we want to ensure that the aspiring Indian consumer enjoys rich and superior offerings to meet their snacking needs. The overall experience,” he said.

Seshadri Savalgi, Finance Director, General Mills India said: “General Mills is delighted to have one of its most loved brands globally — Bugles — in India. Bugles are known for their light and airy crunch. Cone-shaped corn chips. We look forward to seeing breakfast lovers across India enjoy Bugles, which is loved by consumers globally!” RCPL, the FMCG arm of the country’s leading retailer Reliance, is on a portfolio expansion drive.

It has recently acquired a number of businesses including beverage brands Campa, Socio and Rascic, daily necessities under Azadi, confectionery under Toffee Man, biscuits and glamor under Miliban and home and personal care range under Dozo. , including others.

Reliance articulates ambitions to become a relevant player in the USD 110-billion FMCG (Fast Moving Consumer Goods) segment.

(Other than the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)

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