Meta launches paid verification subscription service in U.S.
Metta, the parent company of Facebook and Instagram, launched a paid subscription service in the US on Friday – allowing users on both platforms to pay for verification.
CEO Mark Zuckerberg made the announcement in his “Meta channelWhich is one of the latest features the company has introduced for creators to “directly reach their audiences and build deeper connections with their communities,” the company said.
Meta Verified is only available for personal accounts and costs $14.99 per month if purchased on an iOS or Android device, and $11.99 per month if purchased on the web.
“Meta Verified is launching in the US today,” Zuckerberg said on his Meta channel. “You get a badge, active impersonation protection, and direct access to customer support.”
Zuckerberg’s decision to launch a Subscription Service Elon Musk-owned Twitter has relaunched its subscription service, Twitter Blue, for the social media platform. Last Decemberafter a previous launch attempt failed.
As of now, the company is currently making the service available to users in the US, Australia and New Zealand. However, people can join a waiting list to receive a notification when it becomes available in their area.
Users who currently have verified badges can also apply for a MetaVerified subscription, but the company said it does not plan to make any changes to those that have already been verified.
The service comes as Meta tries to cut costs and improve financial performance after two rounds of layoffs, the latest of which took place this week and saw the company. laid off about 10,000 workers.. Last November, about 11,000 Meta workers was also dismissed.
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