Brad Pitt criticised over cost of new skincare line

Brad Pitt has drawn criticism for the expensive price tags attached to its new Skin Care Line, Le Domaine.

During an interview with British Vogue On Wednesday, the 58-year-old actor officially unveiled his gender-neutral skincare brand, which includes products made from grapes handpicked from French vineyards.

Since the company’s announcement, Le Domaine has released a few products, including moisturizers and face serums. However, since its release, the products’ price tags have come under fire online, with fans questioning the exorbitant prices for the skincare. According to the company’s website, the face serum costs $385, while the moisturizing cream costs $320. A liquid cleanser, described as a “cleansing emulsion,” is slightly cheaper, with the website listing the product at $80.

The brand’s website also notes that it will release a fluid cream in January, priced at $310. Customers can also purchase refills of the products, which range from $260 and $350.

On Twitter, people have shared their shock at the cost of the skincare line, with many slamming the actor for the prices.

“Brad Pitt’s skincare line serum is three hundred and eighty dollars an ounce,” one person wrote. “Bradley be serious.”

Another person wrote, “Given the recent product launch, ‘genderless’ seems to mean ’10 times the price of similar products’. “The serum, 350 euros for Brad Pitt?!”

Another added: “Another laugh all the way to the bank. $800 for all three products! All blush and no SPF.”

Others claimed Pitt was following the business trend of other celebrities who have launched their own skin care lines, but the line’s prices made it unaffordable.

“LOL just saw the prices on these and I’m laughing so hard. Everyone and their dog has a ‘cosmetic’ or ‘skincare’ line now. Who’s next?” one person wrote on Instagram.

Another said: “Can Brad please stop alienating his fans with premium products? So many other celeb products are cheap and successful because they at least try to cater to us people.

People also took the opportunity to criticize Pitt’s praise of ex-fiancée Gwyneth Paltrow and her brand Goop in her interview. British Vogue.

“I love what Gwyneth has done. [with Goop]. He’s still a really dear friend, and he’s built this empire. He’s always had that as a curator, and it’s been a pretty creative outlet for him,” Pitt told the outlet.

However, Lisa Guerra, CEO of beauty brand Experiment, criticized the praise and claimed that Pitt was only concerned that her brand was as financially successful as Paltrow’s.

“And ‘done with Goop’ means she’s gotten really rich by running a successful business,” He said on TikTok. “Here’s how he plans to get really rich. Look at those prices!

In addition to the backlash over the product’s pricing, Pitt also faced criticism for a typo on the company’s website, which has since been corrected, but which read: “No preservatives” instead. “No Conservative”. When the ingredient list was edited, a screenshot of it has gone viral. On Twitter.

The post’s caption reads, “Brad Pitt releasing a ‘genderless’ skincare line is already questionable but putting ‘no preservatives’ when they meant ‘no preservatives’ doesn’t creep me out.” has been,” the post’s caption read.

During his interview with British Voguethe Fight Club The star explained how exploring his winery, Chateau Miravale, with ex-wife Angelina Jolie in 2012 inspired him to use grapes in his products. Jolie attempted to sell her shares of the vineyard in July 2021. According to court documents.

“And a big part of that is sustainability, this idea of ​​zero waste is something that’s really important to this area and important to me. But listen, when we first got here, I mean, I never Didn’t think about having a bar! He said.

free A representative for Le Domaine has been contacted for comment.

In June, Kim Kardashian faced similar criticism of Pitt when she launched her skincare line, Skkn at least, with fans claiming her products weren’t affordable. however, To The New York Times This month, he suggested that not everyone would be able to afford the Skkn from Kim, as he said: “It’s definitely more of a prestige thing, and to have the kind of components that I Really won’t miss it, it was kind of a necessity.”