Ronaldo beats Messi as Instagram’s most powerful player
when The World Cup Will start in two months, that seems certain Portugal And Manchester United The star Cristiano Ronaldo will enter the tournament as the most powerful player in the world — at least in terms of his social media influence.
– Stream on ESPN+: La Liga, Bundesliga, MLS, more (US)
Ronaldo beat the opponent. Lionel Messi Up to the top A list compiled by sports media analyst Nelson Graysnotwhich gauged the Instagram followers of all the top players and teams set to compete in Qatar to find out who has the most online muscle.
Based on Instagram measurements from August 2021 to July 2022, the rankings were created using Nielsen’s TaylorMade influencer metric. It takes into account various key performance indicators (KPIs), such as the Instagram account’s total followers, follower growth rate, content engagement rate and average brand value per post (the brand’s commercial value for engaging with the player). Value).
With all the relevant statistics crunched, Ronaldo emerged atop the World Cup stakes with a fairly comfortable margin between himself and his rivals, proving that the 37-year-old’s social media influence — if anything is also — stronger than ever.
As well as the most powerful players at the World Cup, Nielsen has also created a ranking for the most powerful men’s national teams, as well as a separate ranking for the tournament’s most powerful young breakthrough stars. Increased growth on social media over the past year.
World Cup’s most powerful players on Instagram
1. Cristiano Ronaldo (@cristiano), Portugal/Manchester United
As one of the most famous footballers of all time, it’s probably not surprising to learn that Ronaldo commands a massive legion of around 480 million followers on Instagram alone, a huge collection in a human being. It has grown about 48 percent in the past year since its return. United, the estimated value of each post is approximately $3,585,218.
2. Lionel Messi (@leomessi), Argentina/Paris Saint Germain
Trailing his arch-rival in the battle for Instagram supremacy, Messi’s follower count is around 360 million, the result of a similarly impressive growth rate of 38 percent over the past 12 months — the time since he left Barcelona. gave PSG. It has also been calculated that the 35-year-old has a brand value of $2,631,388 per post.
3. Neymar (@neymarjr), Brazil/Paris Saint Germain
Messi was joined on the podium by his PSG team-mate Neymar, the biggest Instagram draw to offer Brazil a place at the World Cup. The 30-year-old has nearly 178 million followers, a mere 13% increase between August 2021 and July 2022, worth $1,152,495 per post.
The top five was completed by PSG’s France international striker. Kylian Mbappe (72 million) and Brazilians Vinicius Jr (21.8 million), and the latter has seen his follower count grow by nearly 90 percent in the past year – the highest growth rate of any player in the entire top 10 – after a stellar 12 months. Real Madrid.
World Cup’s most powerful trending players on Instagram
1. Gavi (@pablogovi), Spain/Barcelona
Despite his tender years, Spain’s talented 18-year-old midfielder already has nearly 6.2 million Instagram followers and counting, with his account growing at a phenomenal 5,165 percent in the past year. An impressive showing in Qatar 2022 will only see these numbers increase.
2. Rapunha (@raphinha), Brazil/Barcelona
A marquee transfer from Leeds United A move to Barcelona in July 2022 has seen Raphinha’s Instagram followers reach 3 million, an almost 900% increase since last August.
3. Antony (@antony00), Brazil/Manchester United
Once again, a headline transfer to one of the world’s most famous clubs has seen Antony’s Instagram following grow by around 211% in the past few months to around 4.9 million. A goal on his Man United debut undoubtedly helped boost the tally.
Another Barcelona player Padreappears at number four, but at number five is a surprising name: the Argentina international Rodrigo de Paulwho plays for Atletico Madrid.
The most powerful national teams of the World Cup on Instagram.
1. France (@equipedefrance)
With star names like Kylian Mbappe and more Karim Benzema in two, Les Blues Nielsen has 11.7 million followers, more than half of them (64.8%) from outside France.
2. Brazil (@cbf_futebol)
gave The Selecao Healthy followers number 11.5 million, although only 35 percent of that number are from outside Brazil.
3. Portugal (@portugal) 10.4 86.41
With Cristiano Ronaldo possibly drawing the largest number of fans from around the world to the national team’s account, Portugal has 10.4 million followers — a whopping 86.4% of whom live outside the country.
In the list of most popular national teams, England is fourth and Argentina is fifth.